

Walls are not dividers they are the skin of your home
Valentin Petrov – Founder
Art, in all its visual and auditory forms, is a cornerstone of my life. The surreal genius of Salvador Dalí, the vibrant worlds of Georgia O’Keeffe, and the daring splashes of Jackson Pollock inspire me profoundly. Music, too, plays a pivotal role – iconic bands like Nirvana and Depeche Mode fuel my creative energy.
From the intricate illustrations of vintage books to the bold expressions of street art, from timeless paintings and sculptures to the delicate nuances of architectural details, these influences shape my vision. They drive my passion to transform homes into spaces of artistry and individuality.


Walls are not dividers they are the skin of your home
Valentin Petrov – Founder
From the intricate illustrations of vintage books to the bold expressions of street art, from timeless paintings and sculptures to the delicate nuances of architectural details, these influences shape my vision. They drive my passion to transform homes into spaces of artistry and individuality.


Beautiful walls for artistic souls
Christina Kucarova – Co-founder
I was always fascinated by the beauty around me – the flowers my dad brought home, the lace on the tablecloth, my pretty dresses and toys, my mother’s jewellery box.
Even now I find it mesmerising how searching for beauty can push us to be a better version of ourselves.



Beautiful walls for artistic souls
Christina Kucarova – Co-founder
I was always fascinated by the beauty around me – the flowers my dad brought home, the lace on the tablecloth, my pretty dresses and toys, my mother’s jewellery box.
Even now I find it mesmerising how searching for beauty can push us to be a better version of ourselves.



Merging European Artistry with North American Vision
Tuncher Ferad – Head of North American Expansion, Idea Murale
By blending European craftsmanship with North American market dynamics, we’re not just selling wallpaper – we’re curating transformative experiences for spaces. This synergy of art and strategy drives our mission: to make Idea Murale synonymous with innovative, bespoke wall decor in North America.


Merging European Artistry with North American Vision
Tuncher Ferad – Head of North American Expansion, Idea Murale
By blending European craftsmanship with North American market dynamics, we’re not just selling wallpaper – we’re curating transformative experiences for spaces. This synergy of art and strategy drives our mission: to make Idea Murale synonymous with innovative, bespoke wall decor in North America.