Walls are not dividers they are the skin of your home
Valentin Petrov – Founder
Art, in all its visual and auditory forms, is a cornerstone of my life. The surreal genius of Salvador Dalí, the vibrant worlds of Georgia O’Keeffe, and the daring splashes of Jackson Pollock inspire me profoundly. Music, too, plays a pivotal role – iconic bands like Nirvana and Depeche Mode fuel my creative energy.
From the intricate illustrations of vintage books to the bold expressions of street art, from timeless paintings and sculptures to the delicate nuances of architectural details, these influences shape my vision. They drive my passion to transform homes into spaces of artistry and individuality.
Walls are not dividers they are the skin of your home
Valentin Petrov – Founder
From the intricate illustrations of vintage books to the bold expressions of street art, from timeless paintings and sculptures to the delicate nuances of architectural details, these influences shape my vision. They drive my passion to transform homes into spaces of artistry and individuality.
Beautiful walls for artistic souls
Christina Kucarova – Co-founder
I was always fascinated by the beauty around me – the flowers my dad brought home, the lace on the tablecloth, my pretty dresses and toys, my mother’s jewellery box.
Even now I find it mesmerising how searching for beauty can push us to be a better version of ourselves.
Beautiful walls for artistic souls
Christina Kucarova – Co-founder
I was always fascinated by the beauty around me – the flowers my dad brought home, the lace on the tablecloth, my pretty dresses and toys, my mother’s jewellery box.
Even now I find it mesmerising how searching for beauty can push us to be a better version of ourselves.
European contemporary wallpaper, reimagined for North American interiors
Tuncher Ferad – Brand Partner, Arte Di Muro x Idea Murale
This journey started with friendship.Over a decade ago, I connected with the minds behind Idea Murale, visionary designers who weren’t just creating wallpaper, but reimagining how walls could express identity, history, and soul. What began as admiration quickly grew into collaboration, and eventually, a shared mission: to bring that European artistry to life in North America.
Arte Di Muro isn’t just a distributor. It’s my way of building a creative bridge, between two continents, two design languages, and two ways of living. I bring a background in digital strategy and branding, but more than that, I bring a deep respect for how design shapes experience.
Every wallpaper we offer is hand-selected, custom-made, and shipped directly from the atelier in Europe. But what we deliver isn’t just product, it’s story, emotion, and space transformed.
If you’re here, you probably don’t want ordinary. Neither do I.
European contemporary wallpaper, reimagined for North American interiors
Tuncher Ferad – Brand Partner, Arte Di Muro x Idea Murale
Arte Di Muro isn’t just a distributor. It’s my way of building a creative bridge, between two continents, two design languages, and two ways of living. I bring a background in digital strategy and branding, but more than that, I bring a deep respect for how design shapes experience.
Every wallpaper we offer is hand-selected, custom-made, and shipped directly from the atelier in Europe. But what we deliver isn’t just product, it’s story, emotion, and space transformed.
If you’re here, you probably don’t want ordinary. Neither do I.
See the entire
Wallpaper Collection